Today was a paperwork day, some revision of the advertising for the Lemontree and then tax matters. In thinking about copy for the Lemontree I wanted to speak to the essence or soul of the experience that guests have when they stay with us. So much of advertising is written in "real-estate speak"... grandiose with promise of extraordinary amenities and luxury. Well... for us this place is an enveloping experience not just a swank bedroom for a couple of nights... its also a place for love... of all kinds and of privacy away from the rush of media and hard edged demands of a social scene. We welcome people of all persuasions looking for... something not to be had in their cities at home. It was then I recalled a quote from Brideshead Revisited... here it is:
"But I was in search of love in those days, and I went full of curiosity and the faint, unrecognized apprehension that here, at last, I should find that low door in the wall, which others, I knew, had found before me, which opened on an enclosed and enchanted garden, which was somewhere, not overlooked by any window, in the heart of that gray city."
I realized then that for many guests, the Lemontree could be that low door in the wall ...for grownups looking to reawaken their spirits here in our enchanted garden by the sea.